It’s a question many clients ask us. This is an important question, however asking about link building can be limiting in that it doesn’t allow for the varied methods of getting your business out there on the internet. Link building is only one of the many activities your company should be undertaking to ensure its success online.
Link building does work, but it needs to be done properly. It’s not just about getting backlinks pointing at your site; there are so many other factors that play into how successful you will be in terms of rankings and conversions from a well performed link building campaign. When you think about it, Google is likely to rank a site more highly if it considers that site’s links authoritative and relevant.
What is link building And How It Helps Your Business?
Link building is the process of obtaining links to your website, be it from other websites or resources. Google wants to rank pages within its results that are deemed relevant and authoritative for a specific search query. The more reputable sites linking back to you, the more likely Google will consider your site ‘authoritative’ on a subject.
It’s not only Google that considers link building important. Since its inception, Link Building has been considered an integral part of SEO (Search Engine Optimization), the method used by search engines to rank sites more highly for particular keywords or search queries.
In helps sites in many ways as given below:
Domain & Page Authority
Every website has a Domain Authority (DA) and Page authority. These are based on many factors including links to the site, age of domain etc., DA is an even stronger metric than page rank. The higher your DA and PA, the more likely your pages will appear in top search engine results for almost any search query because these metrics indicate how relevant and well-linked your pages are.
The number of clicks from one domain to another is known as referral traffic. If a particular site has a high count of referral traffic, it means that the visitors on that site are highly influential and tend to drive new traffic towards your site. In order to get maximum benefits from this kind of traffic, you need to ensure that your link building campaign is well-executed.
Another extremely important factor that Google looks at is the number of conversion or action taking users arriving from a link. If you are getting more people who are ready to buy/subscribe/register etc, your link building campaign must be successful to some extent. This metric helps show how many users on a specific site are ready to take action, which is what every business needs.
Spreading online authority
Only backlinks from high DA/PA websites can help you spread your online presence across the web effectively. It helps you establish yourself as an authoritative figure of your industry on the internet.
Increase credibility & trust of site/brand
As mentioned above, your link building campaign should be well-executed to help establish yourself as an authority figure in your industry. This helps increase the credibility of your site or brand, which is what every business owner wants.
Link building is definitely not the only way to drive traffic and increase sales for your business, but it certainly helps you rank higher in search engine results. It helps increase the credibility of your site or brand, which is what every business owner wants.