Wix automatically adds SEO settings to your site so search engines and social networks can index and display your pages in search results.
In fact, if you’re not using these settings, you’re missing out on a lot of potential traffic! You can use the SEO panel to customize the settings for each page, which will improve your site’s visibility in search engines and social media.
Using the SEO Panel
The SEO panel is found in the upper right-hand corner of the Wix website builder. To open the panel, click the gear icon (the three horizontal lines) in the upper right-hand corner of the Wix website builder.
You’ll see the SEO panel with its various sections.
The SEO panel is divided into three sections:
This section includes options that affect how search engines index your site. The SEO Settings section contains the following options:
This option allows you to enter keywords that you want to be displayed in search results. Hence, it’s important that you choose keywords that accurately describe the content on your site. For example, if you sell dog food, you wouldn’t include the keyword “dog food.” Instead, you’d use the keyword “dog food ingredients.”
This option lets you enter the URL of your website. This option is useful when you have multiple websites or subdomains that you want to link to your main website.
This option lets you enter a title for your site that search engines will display in search results. You can use this option to give your site a unique name.
This option lets you enter a description for your site that search engines will display in search results. You can use this option to provide additional information about your site.
This option lets you control whether search engines should crawl and index your site.
Since Google owns the most popular search engine, it’s likely that you’ll want to select “Googlebot.” However, you can also select “Yahoo!” and “Bing” if you want to make your site available to other search engines.
Page Load Time
This option lets you control the time it takes for your site to load. You can select the option “Fast” or “Slow.”
This option lets you control whether search engines should index your site’s pages. You can select either “Yes” or “No.”
This option lets you control whether search engines should display links to your site on social media sites such as Facebook and Twitter. If you have a blog, this option is useful because it lets people share links to your site from their social media accounts.
Managing your site’s canonical tags
If you’ve ever noticed that a search engine has listed two or more versions of the same page in its search results, you may have wondered why. The reason is that search engines can’t tell which version of the page is the most relevant.
In order to solve this problem, you need to add a canonical tag to each page on your site. A canonical tag tells search engines which version of a page they should display in search results.
The SEO panel includes a section called “Manage Canonical Tags.” Here, you can enter the URLs of the pages on your site that are the most relevant.
If you’ve added a canonical tag to a page, it will appear in the SEO panel. One of the main reasons why you should add a canonical tag to your site is to prevent duplicate content.
If a search engine finds two or more versions of a page on your site, it will list them in its search results. Since there’s no way for a search engine to determine which version is the most relevant, it’s best to avoid duplicate content.
Using structured data markup for rich results
Structured data markup is a way to mark up the text on your site with special codes that let search engines understand the meaning of the text.
For example, if you sell clothing, you could mark up the words “red,” “blue,” and “green” as colors. You could then add a code that tells search engines that these words represent colors.
This would allow search engines to display your clothing items in color-coded lists.
You can use structured data markup to improve the rich results that show up in search results.
If you want to learn more about structured data markup, check out our guide to structured data markup.
Customizing your social share settings
You can customize the social sharing options that appear in your site’s SEO panel.
By default, the social sharing options include the social media sites on that you have an account. However, you can add or remove any of these sites by clicking the “Add” button next to the social sharing options.
You can also customize the social sharing buttons that appear on your site’s pages. You can change the size, color, and shape of these buttons.
You can also choose whether or not to display the social media icons next to the buttons. You can also add custom text to the buttons. To customize the social sharing options, click the “Social Sharing” tab in the SEO panel.
Adding additional meta tags
Meta tags are small pieces of text that tell search engines what your site is about.
Meta tags are important because they help search engines determine which pages on your site are most relevant.
You can add meta tags to your site’s pages by using the SEO panel.
The SEO panel includes a section called “Meta Tags.” This section contains a number of fields where you can enter the meta tags for each page on your site.
You can use the meta tags to tell search engines what your site is about. For example, you could enter the meta tags “product,” “blog,” and “company” to describe your site. Search engines use meta tags to determine which pages on your site are most relevant.