As a retailer, it’s important to keep up with the latest SEO trends in order to stay ahead of your competition. Here are 5 SEO trends that every retailer should be aware of:
- Influence of Artificial Intelligence on Search Results
One of the biggest trends in SEO is the influence of artificial intelligence (AI) on search results. With the help of AI, search engines are able to better understand the user’s intent and provide more relevant results.
In order to stay ahead of the competition, retailers need to make sure their website is optimized for voice search. This means using natural language and long-tail keywords that mirror how people speak.
2. Increased Focus on User Experience
Another big trend that’s impacting SEO is the increased focus on user experience (UX). In order to rank well in search results, it’s important to create a website that’s easy to use and provides a great user experience.
Some of the things to consider when optimizing for UX include website speed, mobile friendliness, and easy navigation.
3. Rise of Visual Search
As people become more accustomed to using visual search tools like Google Images and Pinterest, the demand for visual search results is increasing. In order to stay ahead of the curve, retailers need to make sure their product images are optimized for search engines.
This means adding relevant keywords to image file names and alt text. Additionally, it’s important to ensure that all images are sized correctly and load quickly.
4. Importance of Local SEO
Local SEO is becoming increasingly important as more people use mobile devices to search for products and services while on the go. In order to improve your local SEO, make sure your website is listed on directories like Google My Business and Yelp.
Additionally, focus on creating content that’s relevant to your local audience. This could include blog posts about events happening in your area or specific product offerings for your city.
5. Increased Competition for Featured Snippets
Featured snippets are the box that appears at the top of the search results when you type in a question. These snippets usually contain an answer to the question as well as a link to the website where the information was found.
Due to their prominent placement, featured snippets are extremely coveted by businesses and retailers. In order to increase your chances of ranking in a featured snippet, make sure your website’s content is well-optimized and relevant to the user’s search query.
By keeping up with these latest SEO trends, you’ll be able to stay ahead of your competition and ensure that your website is visible to your target audience.